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Head Honcho
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#106
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Return of an Icon: Jeep® Brand Unveils the 2027 Wrangler Laredo

  • The ninth installment in the Jeep® brand’s Twelve 4 Twelve Wrangler series, the 2027 Jeep Wrangler Laredo revives one of the most iconic nameplates in Jeep brand history

  • Inspired by the American Southwest and the rugged spirit of its namesake border city, Wrangler Laredo delivers an unmistakable personality through heritage colors, bold graphics, bronze accents and the return of the highly coveted tan soft-top

  • From Easter Jeep Safari concept to production reality, Wrangler Laredo stays remarkably faithful to the enthusiast-favorite design that captured the imagination of the Jeep community

  • Premium Bison Brown Nappa leather seats, Mayan Gold accents and exclusive details create one of the most distinctive and richly crafted interiors offered on Wrangler

  • Built on the Wrangler Willys foundation, the Wrangler Laredo includes standard the Xtreme 35 Package with 35-inch tires and 1-inch lift, pairing authentic heritage with proven Trail Rated capability

  • Available in both two-door and four-door configurations


July 12, 2026 , Auburn Hills, Mich. - The Jeep® brand continues its Twelve 4 Twelve series with the return of 2027 Jeep Wrangler Laredo, one of the most recognizable nameplates in the brand's portfolio. The Wrangler Laredo draws inspiration from the iconic trim that helped shape the brand throughout the 1980s, blending heritage-inspired style with the proven, trail-rated capability of Wrangler Willys. As the ninth release in the yearlong series, Wrangler Laredo honors one of the most memorable chapters in Jeep brand history while charting a new path forward through contemporary execution.

“The Laredo name represents a pivotal moment in the Jeep brand’s evolution, and bringing it back was an opportunity to build on that legacy,” said Bob Broderdorf, Jeep brand CEO. “With Wrangler Laredo, we set out to create something that stands apart, while staying true to what the Jeep brand does best, delivering proven, trail-rated capability our customers can count on. It blends that capability with distinctive design, premium materials and unmistakable character, creating a Wrangler that feels true to its roots while offering something entirely new.”

Unveiled as a concept at this year's Easter Jeep Safari, Wrangler Laredo immediately captured the attention of Jeep enthusiasts with its distinctive character and unmistakable sense of style. Hidden in plain sight, the production model stays strikingly faithful to the concept, demonstrating how the Jeep brand can bring crowd-favorite designs from the trail to the showroom while preserving the elements that make it special.

The Legacy of Laredo
Rooted in the final chapter of the CJ era, the Laredo name emerged in the early 1980s as a bold new interpretation of the Jeep brand experience. Blending legendary 4x4 capability with distinctive styling, rich materials and enhanced comfort, it appealed to a growing generation of customers seeking adventure without compromise.

When Wrangler replaced the CJ in 1987, Laredo carried forward as a defining trim, marking Jeep brand's evolution from utilitarian workhorse to lifestyle icon. Inspired by the American Southwest and the border city of Laredo, the name evokes rugged terrain, endless horizons and an independent spirit. Its unique combination of authenticity, capability and personality helped make it one of the most memorable nameplates in Jeep history, laying the foundation for a legacy that continues to inspire enthusiasts today.

Built to Kick Up Dust
The Jeep Wrangler Laredo makes a lasting impression through rich earth tones, purposeful graphics and distinctive accents, drawing inspiration from classic rodeo-era style and reinterpreting it for a new generation.

Key exterior elements include:

  • Standard Xtreme 35 Package with 35-inch BFGoodrich KO2 tires paired with bronze beadlock-capable wheels for enhanced off-road traction, ground clearance and durability

  • Reintroduction of the iconic tan soft-top, a signature heritage-inspired element brought back with modern execution; Sky One-touch powertop available (four-door only); Black hardtop available (two-door and four-door)

  • Unique Gobi accent grille, delivering a warm, unmistakable front-end identity

  • Laredo hood decals (center and side), featuring statement-making graphics inspired by archival designs

  • Distinctive bodyside decals that reinterpret classic striping with sharper, contemporary proportions  

  • Rear lasso-style “4WD” decal

  • Bronze tow hooks and bronze-accented Jeep and Trail Rated badging

  • Available trailer hitch that provides up to 3,500 lbs of towing


Take the Reins Inside
Inside, Wrangler Laredo delivers a warm, tactile environment shaped by premium materials and rich contrast. Key interior elements include:

  • Laredo interior echoes the exterior’s emphasis on earth-tone colors, texture and craftsmanship, creating a cohesive experience from the moment the doors open, anchored by a predominantly Bison Brown environment

  • Bison Brown Nappa leather seats with front heat and power adjust

  • Mayan Gold accent stitching adds a refined layer of contrast throughout the cabin

  • Instrument panel surround, grab handle, door armrests and the center console are wrapped in Global Black, creating a striking contrast with the Bison Brown interior. The combination balances durability and refinement while reinforcing Wrangler’s functional DNA

  • Exclusive Laredo badging adds a place-based signature, including a rear swing gate plaque featuring the coordinates of Laredo, Texas, and a custom center console badge that ties the vehicle directly to its namesake

  • Subtle cowboy hat motif appears in the HVAC pad prints, adding a playful nod to the region’s western heritage


More than a return of an iconic nameplate, the Jeep Wrangler Laredo represents the next chapter of a legacy built on freedom, adventure and authentic Jeep capability.

Orders for the 2027 Jeep Wrangler Laredo open later this month with a starting MSRP of only $1,995 over a Wrangler Willys with the Xtreme 35 Tire Package.

Head Honcho
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#105
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Born in ’41, Built for Now: Jeep® Brand Unveils the 2027 Jeep Wrangler Sarge

  • Eighth limited-edition release in Jeep® brand’s Twelve 4 Twelve Wrangler series is inspired by the original 1941 Willys MB with modernized design and capability

  • Purpose-built exterior boasts exclusive ’41 Green accents and military-inspired details

  • Mission-ready interior blends durable and exclusive, two-tone Drab Green and Cattle Tan materials with premium craftsmanship

  • Authentic heritage touches are integrated throughout, from graphics to interior badging

  • Engineered to deliver legendary off-road capability with everyday usability

  • Available on both two-door and four-door Jeep Wrangler Rubicon and Willys trims

  • Jeep Gladiator Sarge debuts alongside Wrangler, extending the same military-inspired design and capability to the only open-air pickup in the segment


The Jeep® brand continues its Twelve 4 Twelve Wrangler series with the debut of the 2027 Jeep Wrangler Sarge, an unmistakable tribute to the brand’s military heritage, reimagined for today’s drivers. As the eighth release in the yearlong program, Wrangler Sarge combines authentic design cues rooted in 1941 with the capability, craftsmanship and refinement expected of a modern Wrangler.

Also debuting alongside Wrangler Sarge is the Jeep Gladiator Sarge special edition, which carries forward the same heritage-inspired design cues and capability-driven features to the industry’s only open-air pickup truck. Based on the Willy and Rubicon trims, Gladiator Sarge blends rugged off-road capability, best-in-class approach angle and unsurpassed departure angle, with a distinctive, military-inspired aesthetic to go along with an unsurpassed 7,700-lb towing capacity, and a maximum payload of 1,720 lbs.

“The Jeep Wrangler and Gladiator Sarge limited editions reflect how we honor our Jeep brand heritage, not by looking backward, but by carrying its values forward,” said Bob Borderdorf, Jeep brand CEO. “It’s about purposeful design, authentic details and building vehicles meant to be relied on, whether navigating demanding terrain or everyday roads, while staying true to our roots and meeting the expectations of our customers.”

The Jeep brand’s legacy is deeply forged in America’s story, born from vehicles that answered the nation’s call in its time of greatest need and evolving into an enduring symbol of freedom, capability and national pride. Consistently recognized as one of America’s most patriotic brands, Jeep proudly honors the service members whose sacrifice helped shape the values it continues to uphold today.

A Modern Take on a Legendary Silhouette
The Jeep Wrangler Sarge stands out with a bold exterior inspired by the iconic Willys MB, brought to life through authentic ‘41 accents. First introduced in 2020, the ‘41 Green has grown from a limited-run color into a defining symbol of the Jeep brand.

Its deep olive-drab tone pays homage to the original WWII Willys, the vehicle that redefined freedom and capability. Today, it connects Jeep Wrangler to its origins, carrying that legacy onto every trail.

More than a color, ‘41 is a statement, where the Jeep brand began and where it continues to go.

Key exterior elements include:

  • ’41 Green or white grille surround, a heritage-inspired accent that highlights the signature seven-slot grille

  • Exclusive vintage-style 1941 center hood decal paired with a military-inspired door star graphics, a bold tribute to Jeep brand’s heritage (available in ’41 Green or Bright White)

  • Bronze tow hooks, delivering functional off-road capability with a distinctive visual accent

  • Exclusive 17-inch wheels painted ’41 Green, designed to reinforce the vehicle’s heritage-driven look with standard 33-inch BFGoodrich KO2 All‑Terrain tires

  • Steel Rubicon Rock Rails with body-color fender flares

  • ’41 Green or white Freedom Top hardtop, a cohesive body-color roof that completes the heritage design


Purpose‑built Materials Meet Heritage‑driven Detail
Inside, Wrangler Sarge is designed with a mission-ready interior that blends durable materials with elevated craftsmanship, creating an environment built for both resilience and comfort.

  • Introducing an exclusive new color space of Cattle Tan Nappa and Drab Green surfaces, reinforcing high‑contact areas, including the instrument panel surround, door armrests and center console

  • Hard‑wearing Soul Cloth on seating surfaces and the mid‑instrument panel for balanced comfort and resilience

  • Mayan Gold accent stitching across the cabin, as well as key touchpoints, reinforces the interior’s functional character

  • Heritage-inspired, signature identifiers include the iconic 1941 cup holder plaque, star medallion shift knob and HVAC pad prints featuring the iconic seven-slot grille

  • Rear swing gate plaque reinforces Wrangler Sarge’s connection to Jeep brand history


Orders for the new 2027 Jeep Wrangler and Jeep Gladiator Sarge models will open later this summer with a Wrangler four-door starting MSRP of $100 over a comparably equipped Willys or Rubicon model and a Gladiator starting MSRP of $500 over a comparably equipped Willys and Rubicon model.

Head Honcho
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#104
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Jeep® Brand and Marvel Unite to Celebrate 85 Years of Freedom and Adventure in New Jeep Wrangler America250 Campaign

  • Collaboration brings Captain America iconography to Jeep® Wrangler, launching an ambitious multi-platform storytelling initiative

  • Jeep celebrates remarkable consecutive 25-year achievement as the most patriotic brand in America

  • Campaign lifts off with today's Twelve 4 Twelve reveal of the 2026 Jeep Wrangler America250 edition, featuring an exclusive Captain America shield tire cover

  • “Origin Story,” the 50-second video blending animation and a comic book aesthetic, supports the Wrangler A250 special edition across social media channels and launches today

  • Limited-edition comic book cover from Marvel Comics Group featuring Captain America is exclusive with Jeep Wrangler America250 purchase

  • As America officially celebrates its 250th anniversary on July 4, the brand will launch the second phase of its advertising campaign, “The Original Superheroes,” anchoring the brand’s Summer of Jeep campaign in coming weeks

  • In celebration of the historic milestone anniversary, Stellantis illuminates its North American headquarters in Auburn Hills, Michigan, in red, white and blue

  • Collaboration will include a co-branded marketing campaign across the Jeep brand portfolio in late 2026, supporting the theatrical release of Marvel Studios' “Avengers: Doomsday” in theaters Dec. 18, 2026


May 12, 2026 , Auburn Hills, Mich. - As Jeep® marks 25 consecutive years as "America’s most patriotic brand," the legendary off-road adventure brand and Marvel today announce a sweeping marketing campaign that unites two American icons — the Jeep Wrangler and Captain America. Both born in 1941 and shaped by a shared legacy of courage, adventure, freedom and service, together the Jeep brand and Marvel are merging storytelling and entertainment to create a one-of-a-kind collaboration that celebrates their storied 85-year legacies.

“As the nation celebrates its 250th anniversary—and Jeep marks 25 consecutive years as America’s most patriotic brand—we wanted to do something more meaningful and distinctly Jeep than simply adding an American flag,” said Olivier François, global chief marketing officer, Stellantis. “The Jeep Wrangler has long been regarded as an enduring symbol of freedom around the world, and this moment called for an expression worthy of that legacy.

“We teamed up with Marvel to bring the Captain America shield—one of the most iconic symbols in pop culture—directly onto the vehicle as a tire cover of the Jeep Wrangler A250 edition. In doing so, we flipped the usual model: instead of product inspiring marketing, marketing inspired the product.”

"This collaboration celebrates two icons born from the same era and rooted in strength and purpose,” said Holly Frank, VP, global marketing partnerships & promotions, Disney. “We’re thrilled to be working with Jeep to celebrate that shared legacy, while also looking toward the future and an epic new era of storytelling with ‘Avengers: Doomsday’ later this year.”

"As we prepare to mark America’s 250th birthday, our partnership with the Jeep brand reflects our shared belief in the power of freedom and the enduring call to adventure,” said Rosie Rios, chair of America250. “These values have shaped our nation since its earliest days and continue to inspire us as we celebrate our country's historic milestone and look to the future.”

“Origin Story” Marketing & Advertising Campaign
The collaboration’s first phase debuts May 12 with the Twelve 4 Twelve product drop of the Jeep Wrangler America250 special edition, featuring patriotic red, white and blue design cues and a limited-edition Captain America shield tire cover, placing one of pop culture’s most recognizable symbols directly onto the vehicle long regarded as the original SUV — and an enduring symbol of freedom around the world.

The 50-second “Origin Story” video, blending animation and a comic book aesthetic, supports the Wrangler A250 special edition across social media channels and launches today. The WWII-era Jeep Willys was air-dropped directly onto battlefields, delivering critical mobility that helped U.S. soldiers achieve victory on the ground.


Jeep and Marvel Comics Group Introduce Exclusive Comic Book Cover
As part of the America250 celebration, Jeep and Marvel Comics Group collaborated on an original, illustrated, limited-edition cover for a reprinted comic book. The exclusive comic book cover with Captain America and the Jeep Wrangler A250 special edition, featuring the Captain America shield tire cover, will come with the purchase of the 2026 Jeep Wrangler America250 special edition.

“The Original Superheroes” Marketing & Advertising Campaign
The collaboration extends beyond product into creative and content initiatives and launches with “The Original Superheroes.” The campaign reframes heroism by spotlighting actual U.S. military veterans, the real-life men and women whose missions Jeep vehicles once supported on the front lines, reinforcing the idea that heroism is not fictional, it is forged through service, selflessness and courage.

“The Original Superheroes” will anchor the Jeep brand’s Summer of Jeep campaign, launching in the coming weeks. “Origin Story” and “The Original Superheroes,” both directed by Anthony Leonardi III, are produced in partnership with Chicago-based advertising agency Highdive.

The Jeep brand is an exclusive automotive partner of America250, the bipartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence.

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#102
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Fan‑favorite Easter Jeep® Safari Concept Becomes Reality With Retro-inspired Jeep Wrangler and Gladiator Rewind Special Editions

  • The 2026 Jeep® Wrangler Rewind special edition is a vibrant throwback to the bold, expressive era of the ‘80s and ‘90s

  • Rewind, the sixth of 12 limited-edition Jeep Wrangler models, marking the halfway point of the brand’s yearlong Twelve 4 Twelve series, debuts with bold retro flair 

  • The celebration extends to the Jeep Gladiator Rewind special edition, bringing the same retro design cues to the industry’s only open-air pickup

  • Rooted in proven Willys capability, Wrangler and Gladiator Rewind special editions draw inspiration from the vehicles that built the Jeep reputation on and off the road, foundations that have defined Jeep capability for generations

  • Rewind special editions add retro exterior graphics, gold-accent wheels and tow hooks, off‑road tires, steel rock rails and bespoke heated Nappa leather seats with 8‑bit–inspired embossing and more, all for just $1,900 over a comparably equipped model


When people hear Jeep® Wrangler, the image that usually comes to mind is the brightly colored CJ 7s, YJs and TJs that once filled high school and college-town streets, but just as often, those same vehicles are remembered clawing over rocky trails, throwing dust on back roads and building their reputations on rugged terrain well beyond the city limits. Those nostalgic vehicles, and the carefree memories tied to them, inspired the 2026 Jeep Wrangler Rewind, the sixth release in the brand’s industry-first and yearlong Twelve 4 Twelve campaign. That same retro spirit continues with the Jeep Gladiator Rewind, extending the throwback aesthetic to another iconic nameplate.

Originally unveiled as a one-off concept at the 2025 Easter Jeep Safari on real terrain with real enthusiasts, the Jeep Rewind quickly became one of the most talked about vehicles of the event. The enthusiastic response was so overwhelming that the Jeep brand decided to bring it into production for consumers, a fitting move for a concept that perfectly captures the spirit of the brand.

“Jeep owners have always had a deep emotional connection to their off-road vehicles, and the Jeep Rewind taps directly into that sense of freedom and first car nostalgia,” said Bob Broderdorf, Jeep brand CEO. “Easter Jeep Safari has long served as our real-world test bed for future Jeep capability and design, giving us immediate, unfiltered feedback from the most passionate enthusiasts in our community. When we saw how strongly fans responded to the concept vehicle at last year’s Easter Jeep Safari, we knew we had to bring it to life. The Wrangler and Gladiator Rewind special editions are the perfect example of how we’re celebrating our heritage while delivering fresh, unexpected ideas that resonate with our community.”

Retro Reimagining of Jeep Brand Freedom
Jeep brand designers, many of whom grew up in the ‘80s and ‘90s, approached Rewind as a nostalgia‑soaked throwback. This is the generation that came of age surrounded by brightly colored Wranglers, bold graphics, and early gaming and digital design, influences that are once again shaping culture today, from fashion and footwear to music and art.

As those elements made a comeback, the Jeep Wrangler and Gladiator Rewind became an opportunity to channel something personal. That nostalgia hits differently now, tugging at the heartstrings of first cars, first adventures and the sense of freedom that made the Jeep brand iconic. The design team leaned into the colors, patterns and playful details of their youth, taking cues from everything, from early digital visuals and arcade games to the bold, geometric designs once found on iconic 1990s food‑court cups, while ensuring it was wrapped around authentic Jeep capability rooted in iconic Willys legacy.

Exterior highlights:

  • Multicolor exterior graphics inspired by the bold hues and patterns of the mixtape and roller skate era

  • Limited‑run exterior color palette features vibrant, era‑accurate shades

  • Gold accent wheels and tow hooks add a premium, retro‑forward touch

  • Off-road tires and steel rock rails

  • Painted body-color fender flares

  • Limited body-color combinations available, including Bright White, Granite Crystal, Anvil, Gloss Black, Hydro Blue, Joose, Earl (Wrangler only) and Reign


Interior highlights:

  • Bespoke Nappa Leather seats with embossed patterns influenced by classic 8‑bit arcade graphics

  • Fun, era‑inspired accent stitching and color‑matched painted interior details

  • Unique dot-matrix-inspired shift knob cap, paired with exclusive cupholder plaques for Wrangler and Gladiator, plus a swing‑gate plaque and spare tire cover for Wrangler

  • All-weather slush mats


Additional standard content:

  • 7-inch driver information display

  • Heated front seats and heated steering wheel

  • Remote start

  • Keyless Passive Entry

  • LED headlamps and fog lamps

  • Adaptive cruise control and forward collision warning

  • Locking rear differential and Off-Road+ mode

  • Trailer hitch and programmable auxiliary switches


The Jeep Wrangler and Gladiator Rewind special editions are available to order in May and will be priced $1,900 on top of comparably equipped Willys models.

Head Honcho
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#101
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You’re My Boy, Blue! Jeep® Wrangler Rockslide Infuses Bold Color Into Its Trail-ready Performance

  • Rockslide, the fifth product drop in the Twelve 4 Twelve series, builds on Sahara and Rubicon with a distinctive new design direction highlighted by expressive blue accents

  • Blue Agave, Jean Blue and Indigo Blue accents add layered depth inside and out, creating a cohesive, tonal design theme

  • Anvil body‑color roof and matching grille surround create a bold, unified exterior appearance

  • Standard steel rock rails, featured on a Wrangler Sahara for the first time since 2017, included as part of the Sahara‑only Rockslide content

  • Launching alongside Wrangler is the Jeep® Gladiator Rockslide special edition, bringing the same design attitude and capability-focused touches to the industry’s only open-air pickup

  • Jeep Wrangler and Gladiator Rockslide start at $695 on top of comparably equipped models with a body‑color hardtop and body-color fender flares


The Jeep® brand adds a fresh hue to capability with the debut of its fifth Twelve 4 Twelve special edition, the 2026 Wrangler Rockslide, a model designed to showcase the durability and distinct personalities of Sahara and Rubicon while opening new creative territory for Jeep design. By pairing bold blue accents with proven performance characteristics, Rockslide delivers a unique expression of personality that stays true to the Jeep brand’s legacy of purpose-built, capability-driven vehicles.

“The Jeep Rockslide amps up what Wrangler and Gladiator owners demand, unstoppable capability, and pairs it with the personal expression they love,” said Jeep Brand CEO Bob Broderdorf. “Rooted in the strengths of Sahara and Rubicon, Rockslide takes factory customization even further while staying true to the Jeep brand's core DNA. And blue continues to stand out as a color that reflects our heritage, individuality and the strong emotional connection our community has with their off-road vehicles.”

Rockslide Design: Rugged and Refined in Every Shade of Blue
The Rockslide special edition makes its mark with a mountain of blue accents, adding vivid contrast and purposeful style through the vehicle. Exterior elements include an Anvil body-color roof and matching grille surround, Blue Agave side stripes, hood side decals and a classic “4 Wheel Drive” graphic.

Inside, Rockslide introduces the first interior color space expansion of the Twelve 4 Twelve series, featuring an Indigo Blue instrument panel surround, center console and door armrest accents with contrasting silver stitching throughout, original Jean Blue cloth seats and unique Rockslide signature details, including a swing gate plaque.

Customers can also choose any Jeep Wrangler exterior color to pair with the Rockslide package, creating a more personalized and rugged look, complemented by model‑specific Sahara and Rubicon content.

Rockslide Content Summary

  • Anvil body-color hardtop

  • Anvil grille surround

  • Blue Agave side stripes, hood decals and a classic ‘4 Wheel Drive’ graphic

  • Indigo Blue instrument panel surround, center console and door armrest accents

  • Contrasting silver stitching throughout

  • Original Jean Blue cloth seats

  • Unique Rockslide signature details, including a swing gate plaque

  • Steel rock rails (first time offered on Sahara since 2017)


Capability With a Blue Sky Attitude
Rockslide is engineered to highlight the inherent strengths of both Wrangler Sahara and Rubicon, pairing its bold look with authentic Jeep performance.

Additional standard content shared across Sahara and Rubicon:

  • Deep tint windows

  • Gorilla Glass windshield

  • Heated mirrors

  • Automatic headlamps

  • LED headlamps, LED daytime running lamps and LED fog lamps

  • Body color fender flares


Standard advanced safety technologies include:

  • Adaptive cruise control

  • Forward collision warning

  • Advanced braking


Also debuting is the Jeep Gladiator Rockslide special edition, which brings the same blue forward design cues and capability-driven details to the industry’s only open-air pickup, complemented by unsurpassed 7,700-lb towing, up to 1,720-lb payload, and best-in-class rear seat legroom and front and rear headroom, giving customers another bold way to personalize their off-road experience. Gladiator Rockslide is available on Rubicon and Mojave models.

Orders for the new 2026 Jeep Wrangler and Jeep Gladiator Rockslide models will open in April. Pricing will be $695 on top of comparably equipped models with a body‑color hardtop. On Rubicon and Mojave, Rockslide adds body‑color fender flares, and on Sahara, it adds a unique rock rail, also for $695.

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#100
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Jeep® Brand Unleashes Wrangler Willys 392 With Heritage Roots, a HEMI® Heart and Full Throttle Fun

  • Fourth of 12 special-edition Jeep® Wrangler models debuts as part of the brand’s yearlong Twelve 4 Twelve series

  • Limited-edition Wrangler honors Willys heritage with modern engineering and a 6.4-liter HEMI® V-8 delivering 470 horsepower and 470 lb.-ft. of torque

  • Unique Willys design elements pair with premium interior appointments and the latest Jeep technology

  • Orders for the Jeep Wrangler Willys 392 to open in March, with a starting MSRP of $69,995


February 12, 2026 , Auburn Hills, Mich. - The Jeep® brand’s yearlong Twelve 4 Twelve celebration rolls on with a thunderous entrance as the fourth exclusive model joins the lineup, the 2026 Jeep Wrangler Willys 392. Blending the soul of the original Willys with the unmistakable growl of a 6.4-liter HEMI® V-8, this limited-edition Wrangler proves that 85 years of off-road leadership can still surprise you and shake the ground beneath you.

“Our Wrangler Willys has always represented the purest expression of Jeep capability,” said Bob Broderdorf, Jeep CEO. “Our community has been clear, they want a Wrangler that returns to a more classic, back‑to‑basics formula, paired with the unmistakable power of a V-8. The Wrangler Willys 392 is our answer, building on our commitment to expand V-8 availability across the Wrangler lineup. It delivers the heritage simplicity people love, the HEMI performance they’ve been asking for and the kind of value that makes this Jeep more accessible than ever. It celebrates everything that built this brand while pushing Jeep excitement into its next era.”

The Wrangler Willys 392 delivers a combination of heritage-inspired design and modern capability, pairing classic Willys character with the most advanced off-road powertrain ever offered on a Willys model.

At the heart of this limited-edition vehicle is the legendary 6.4-liter HEMI V-8, producing 470 horsepower and 470 lb.-ft. of torque to confidently navigate dunes, rocky terrain and steep backcountry grades. A two-mode dual exhaust system further enhances performance, allowing drivers to select between a subdued tone and a distinctive, performance-oriented exhaust note.

The Wrangler Willys 392 comes equipped with a comprehensive list of standard performance, capability and comfort features, including:

  • 35-inch BF Goodrich KO2 tires on 17-inch beadlock-capable wheels (11.1 inches of ground clearance)

  • Tru-Lok electronic locking rear differential

  • Selec-Trac full-time transfer case

  • Third generation Dana 44 heavy-duty solid front and full-float rear axles

  • 4.56 axle ratio

  • Rock rails

  • Winch capable steel front bumper

  • Steel rear bumper

  • Cold air intake hood with water separator


Additional standard equipment includes Willys hood decals and heritage 4WD rear graphics, LED exterior lighting, Nappa leather heated/power front seats, an Alpine nine-speaker premium audio system with subwoofer and 552-watt amplifier, a 12.3-inch touchscreen radio with navigation, four programmable auxiliary switches and the Trailer Tow Package. The Willys 392 also expands its palette in March with the arrival of Goldilocks, a rich, heritage‑inspired exterior color that adds a fresh standout option for 2026.

Orders for the new 2026 Jeep Wrangler Willys 392 will open in March, with a starting MSRP of $69,995 (excluding $1,995 destination).

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Jeep has announced it's next special edition Wrangler, the 85th Anniversary Edition.

https://www.jeep.com/twelve4twelve/wrangler-85th-anniversary-edition.html

Plaid is Back
Making its return for the first time since 1995, the 2026 Jeep® Wrangler 85th Anniversary Edition features plaid seat inserts and 85th Anniversary Edition seat tags. Who needs to "bring back a classic" when you’re a living legend?

85 Has Never Looked Better
Get ready for a whole new kind of camo. With steel oxide wheels, bronze tow hooks, blue agave decals and badges, an 85th Edition shifter medallion and cup holder plaque, we're embracing our age.

A Lifetime of Adventure
The 2026 Jeep® Wrangler 85th Anniversary Edition might celebrate classic style from the inside out, but it offers modern day off-road engineering to power your journeys.

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#98
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Jeep has announced it's next special edition Wrangler, the Whitecap.

https://www.jeep.com/twelve4twelve/wrangler-whitecap.html

"Named after the tallest and coldest mountain peaks found at the edge of the map, the 2026 Jeep® Wrangler Whitecap delivers classic SUV design for the modern adventurer."

Inspired Style
With inspiration that goes as far back as the CJ-Universal with Arctic White Top, the 2026 Jeep® Wrangler Whitecap exterior pays tribute to classic Jeep Brand design. This nostalgic SUV style features crisp white accents of the heritage-themed two-tone grille and top. Plus, a timeless 1941 theme adds another layer to this exterior celebration of Jeep Brand heritage.

Detailed Design
Jeep® Wrangler Whitecap design details come together for a bold and cohesive look. The white 1941 side stripe and themed decals complement the bright white roof and grille surround.

Legendary Capability
The 2026 Jeep® Wrangler Whitecap offers more than mountain-ready design; it's built to trek across snow-covered trails. Take command of uncompromising Jeep Brand capability and follow every adventure where it takes you.

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Jeep has finally announced the return of the Wrangler 392 in a resurrected Moab trim as well as changes for the 2026 model year. While most of the press images are rehashed from 2025, Jeep has released photos of the Moab 392 in Reign.

The Moab 392 has a base price of $81,990 (including destination).

Along with the Moab, 12 total special editions have been announced. The remaining editions will be revealed, one per month on the 12th, until next October.

Other than color options, package tweaks, modifications to door hinges, and price reductions, the only significant change to the Wrangler for 2026 is the lack of a 4xe model.

New for 2026

  • Beginning this month, the Jeep® brand will introduce a new limited-edition Jeep Wrangler on the 12th of every month for the next 12 months

  • HEMI® V-8 is home: 2026 Jeep Wrangler Moab 392 debuts first with all the power, kicks off the brand’s 85th anniversary celebration

  • Wrangler Moab 392 features a 6.4-liter, 470-horsepower, V-8 engine with 470 lb.-ft. of torque, 17-inch beadlock-capable wheels, 35-inch all-terrain tires, 4.56 axle ratio, 2.72:1 Selec-Trac full-time T-case, plus two-mode dual exhaust, cold-air intake hood with water separator and more

    • Orders for the 2026 Jeep Wrangler Moab 392 are now open, with a starting MSRP of $79,995 (excluding $1,995 destination)

  • Enhanced door hinge system makes door removal quicker and easier than ever to enjoy open-air freedom

  • New limited-edition exterior colors include Reign and, with late availability, Goldilocks, Joose, Earl Grey and Tuscadero

  • Available steel bumpers and a front Warn winch on Willys (two-door only)


Powertrain

  • 2.0-liter turbocharged I-4 engine: 270 horsepower and 295 lb.-ft. of torque, paired with eight-speed automatic transmission

  • 3.6-liter V-6 engine: 285 horsepower and 260 lb.-ft. of torque, paired with either the six-speed manual transmission or the eight-speed automatic transmission

  • 6.4-liter V-8 engine: 470-horsepower and 470-lb.-ft. of torque, paired with eight-speed automatic transmission


Capability

  • Best-in-class maximum towing capacity of 5,000 pounds (when properly equipped)

  • Unmatched maximum crawl ratios up to 100:1 (best-in-class when properly equipped)

  • Four advanced 4x4 systems: Command-Trac, Rock-Trac (part-time and full-time), Selec-Trac

  • Uncompromising approach (47.4), departure (40.4) and breakover (26.7) angles with 12.9 inches of ground clearance

  • Up to 35 inches of water fording


Trim Lineup

  • Sport

  • Sport S

  • Willys

  • Sahara (four-door only)

  • Rubicon

  • Rubicon X

  • Moab 392 (four-door only)


Exterior Colors

  • Anvil

  • Black

  • Bright White

  • Fathom Blue

  • Firecracker Red

  • Granite Crystal

  • Hydro Blue

  • ‘41

  • Reign

  • Goldilocks (NEW, late availability)

  • Joose (NEW, late availability)

  • Earl Grey (late availability)

  • Tuscadero (late availability)


Interior Colors

  • Black

  • Black/Mantis Green


Head Honcho
New
#96
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UPDATE 9/4:

With '26 Wranglers and Gladiators now available for order, the only notable difference from the previous year so far are color options. Reign will be available on all trims for the Wrangler. However, there appears to be no other changes for the Wrangler or Gladiator in terms of powertrain options or features, although prices for entry models are lower.

Dirt Road Cred has a nice breakdown.

Head Honcho
New
#95
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With the departure of Carlos Tavares, massive changes to EPA regulations, and easing of CAFE standards, Stellantis has changed course from a heavy focus on electric vehicles back towards gasoline engines. The Hemi is returning to Dodge, along with its SRT division, but there doesn't seem to be a lot of news on what's in store for Jeep. While the JL will likely remain in production until 2028 and significant changes aren't expected, there are still some juicy rumors as to what the futures holds for the 2026 Wrangler.

4xe Powertrain Upgrade

  • The ZF 8HP80PH plug‑in hybrid transmission is expected to replace the current 8HP75PH in 4xe models. It includes a higher‑power integrated electric motor (~215 hp & 332 lb-ft vs 134 hp & 181 lb-ft today), an upgraded hydraulic system, and a more efficient single power‑shunt pump design.

  • This upgrade should bring ~31 miles (50 km) of electric ⁣‍only range and allow electric‑only speeds up to ~74 mph (120 km/h) without the gas engine kicking in.


Next‑Generation Turbo I‑4 Engine

  • The Wrangler is rumored to start using the updated Hurricane 4 EVO 2.0 L turbo‑I4 (Global Medium Engine, GME T4) and eventually replace the Pentastar V6 across all Jeep models.

  • This updated version produces around 300 horsepower and at least 310 pound-feet of torque, compared to the current 2.0L's 270 horsepower and 290 pound-feet of torque, in order to better compete with the Ford Bronco's 2.3L EcoBoost engine.

  • It will debut in the 2026 Grand Cherokee, but its implementation in the Wrangler and Gladiator as a permanent replacement for the Pentastar remains questionable.


Further Improved Steering

  • The JL has already gone through several steering hardware changes, most notibably the vague aluminum steering box ditched for a tighter, cast iron version in 2021. There are rumors of a more precise, on‑center steering feel via recalibrated steering rack and electronic power‑steering enhancements expected for 2026.

  • Others speculate a shift to fully electric assist instead of current hybrid‑pump system.


The 392 Final Final Final Edition, 5.7 Gladiator

  • With the Hemi coming back to Dodge trucks, the massive failure of the Charger EV, and Jeep's Build & Price page website removing the "Final Edition" language from the 392, it's looking more likely the V8 powertrain will survive another year in the Wrangler.

  • There are also rumors of the 5.7 Hemi becoming available for the Gladiator due to its singular powertrain option and continued lackluster sales.


This thread will get updated as we get closer to 2026 and more rumors and press releases emerge.

Head Honcho
New
#93
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Welcome to the Ford forum


Whether your Ford is mud-soaked or pavement-pristine, this forum is for fellow Bronco and F-150 Raptor (3rd Gen, 2nd Gen, 1st Gen) enthusiasts.

Getting Started
You can create threads, polls, and reply to others in any forum. Posts can include media, so don't hesitate to show off your rig, ask for help, or document days on the trail. Build threads and photo galleries are especially encouraged, whether you're keeping it stock or deep into tearing it apart.

Customizing What You See
You can filter out vehicle-specific forums to keep things relevant to your model or generation. Use the Vehicle Filter option from the forum listing to select what and what not to see.

More Ford Sections
There are also a variety of other topics to explore, such as:


Community Feedback
We're always tweaking things here. If you've got a suggestion, think something should be merged or reorganized, or have ideas on features of the forum itself, let us know. Feedback is welcome and encouraged in the Site Discussion forum.

Head Honcho
New
#92
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Welcome to the Toyota forum


Whether your Toyota climbs mountains or coasts carpools, this forum is for fellow 4Runner (Gen 6, Gen 5, Gen 4, Gen 3, Gen 2, Gen 1), Tacoma (Gen 4, Gen 3, Gen 2, Gen 1), and FJ Cruiser enthusiasts.

Getting Started
You can create threads, polls, and reply to others in any forum. Posts can include media, so don't hesitate to show off your rig, ask for help, or document days on the trail. Build threads and photo galleries are especially encouraged, whether you're keeping it stock or deep into tearing it apart.

Customizing What You See
You can filter out vehicle-specific forums to keep things relevant to your model or generation. Use the Vehicle Filter option from the forum listing to select what and what not to see.

More Toyota Sections
There are also a variety of other topics to explore, such as:


Community Feedback
We're always tweaking things here. If you've got a suggestion, think something should be merged or reorganized, or have ideas on features of the forum itself, let us know. Feedback is welcome and encouraged in the Site Discussion forum.

Head Honcho
New
#91
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Welcome to the Jeep forum


Whether your Jeep is built to conquer or still under warranty, this forum is for fellow Wrangler (JL, JK, TJ, YJ), Gladiator, CJ, and Cherokee XJ enthusiasts.

Getting Started
You can create threads, polls, and reply to others in any forum. Posts can include media, so don't hesitate to show off your rig, ask for help, or document days on the trail. Build threads and photo galleries are especially encouraged, whether you're keeping it stock or deep into tearing it apart.

Customizing What You See
You can filter out vehicle-specific forums to keep things relevant to your model or generation. Use the Vehicle Filter option from the forum listing to select what and what not to see.

More Jeep Sections
There are also a variety of other topics to explore, such as:


Community Feedback
We're always tweaking things here. If you've got a suggestion, think something should be merged or reorganized, or have ideas on features of the forum itself, let us know. Feedback is welcome and encouraged in the Site Discussion forum.

Head Honcho
New
#87
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Twigz said:

Scorcher season begins.


Bring it. I want to take the top off.

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